New brand on board: winter wears INUIKII

ACON100CIA SHOWROOM
6 days ago
2 min read

Some brands arrive in a showroom… and others arrive to stay in your memory. INUIKII undoubtedly belongs to the second category.

From Switzerland to the world’s fashion capitals, the brand has become an international phenomenon redefining winter aesthetics. INUIKII understands that cold isn’t a limitation, but a setting ,an environment where fashion reveals a new kind of beauty. And that a pair of boots can be much more than footwear: they can be a feeling, a story, a place.

That story officially arrives at Acon100cia.

The name that blends beauty and cold

INUIKII was born in 2013 as a family project, founded by Cinzia Maag and her sons. The idea came from a place where great stories often start: a real need. They wanted footwear that could handle the harsh Swiss winter ; meaning rain, snow, ice ; without giving up style, femininity or contemporary design.

The name reflects that mission beautifully:“Inu” means beautiful and “Ikii” means cold. A poetic and precise declaration: winter can be beautiful too.

What began as handcrafted snowboots made in the family’s studio quickly evolved into an international success. The designs crossed borders, landed in editorials, and found their place in premium multi-brand stores and cold-season fashion moments worn by celebrities and influencers around the world.

Today, INUIKII is present in more than 25 countries and carried by major luxury retailers such as MyTheresa, Farfetch and Bloomingdale’s.

Nordic comfort meets urban design

If INUIKII is known for anything, it’s for its impeccable balance between function and fashion. Their boots are crafted using LWG-certified leather, European shearling and eco-friendly rubber soles ; a clear example of the brand’s commitment to responsible luxury.

But INUIKII goes even further, incorporating innovative materials like Bananatex, the world’s first technical fabric made entirely from banana plant fibers ; a step that reinforces their contemporary sustainable vision.

Aesthetically, their designs have become instantly recognizable: soft volumes, handcrafted laces, rich textures and that irresistible blend of cozy warmth and refined sophistication. They’re the kind of boots you can imagine wearing just as easily during a snowy weekend in Gstaad as during a stylish winter day in Madrid.

VOGUE Scandinavia calls them “the snow boots beloved by the Scandi style set”, while Hypebae highlights their "fearless designs and innovative comfort".

Starting this season, INUIKII becomes part of Acon100cia’s family of brands. Soon you’ll discover its most iconic models, its full FW selection, and its powerful approach to winter footwear.

With this addition, we reinforce a core value of Acon100cia: curating brands that tell stories, evoke emotions, and understand fashion as a form of expression.

The brand enhances our portfolio with premium winter footwear that not only completes a look but elevates it. INUIKII speaks directly to the contemporary woman who values comfort without compromising style, authenticity with a touch of Nordic elegance.

And if there’s one thing we know for sure, it’s that INUIKII doesn’t just understand winter —it celebrates it.