There are events that don’t just introduce a brand ; they make it vibrate. The MOA Concept pop-up at Nac Velázquez was exactly that: an immersive experience where design, music, and creativity came together to present the Italian brand’s contemporary urban vision to Madrid. On December 18th, we transformed the store into a multi-level sensory journey, with each floor designed to surprise, inspire, and reveal the essence of MOA Concept to press, buyers, and influencers. A M